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Benefits of corporate social responsibility
Companies gain many advantages by demonstrating strong CSR:
CSR Research: Services
Companies use CSR as a marketing tool. Many educated consumers are interested in buying from companies with strong CSR records, such as Starbucks, BMW and The Roots.
Social responsibility prevents governments from enforcing regulations that might interfere with business. For example, if companies impose their own environmental controls, the government does not have to enact pollution laws and pay to monitor compliance.
Companies with solid CSR practices can attract and retain talented employees. This is especially true if employees are allowed to have an opinion on what the company is doing. For example, some companies pay employees to work for joint fundraising organizations -- employees apply for jobs during joint fundraising campaigns. Westjet has a program that encourages employees to take humanitarian trips to Puerto Plata in the Dominican Republic. The WestJet team has built 28 new homes for families living in extreme poverty.
Would you like to learn more? Reach out today.
CSR Research: 圖片
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